Guardianship at scale.

I joined venturethree shortly after the NOW rebrand launched, helping steward the identity as it evolved across campaigns, advertising, product and digital experiences.

Over three years, I worked across a wide range of briefs, helping keep the brand coherent, distinctive and energetic as it continued to grow. It became a long-term lesson in how a mass-market entertainment brand can evolve without losing what makes it recognisable.