Making streaming effortless.

Xumo brings devices, services and content together for more than 40 million users. We evolved the brand around its core idea, “Stream Easy,” creating a more seamless, sophisticated and flexible visual system.          

From refining the custom swirl to building a new photography style, the identity was designed to make the brand feel simpler, more premium and easier to navigate.          

I helped evolve the core assets, define the visual system and apply it across campaign, digital and brand touchpoints.