Reframing a global agricultural innovator.

DECCO needed an identity that reflected its role in the global food system, moving beyond a purely technical post-harvest brand to feel fresher, more human and more expressive.          

We built a vibrant visual system around a rich library of fruit and vegetable iconography, creating a distinctive identity rooted in freshness, abundance and optimism.          

I worked as part of the creative team, helping develop the iconography and apply the brand across key touchpoints.