Unleashing infinite possibilities for India’s largest streaming platform.

When JioCinema and Disney+ Hotstar merged, JioHotstar launched to more than 300 million users. With only weeks to deliver, we created a bold new identity built around ‘Infinite Possibilities’; brought to life through The Spark and a dynamic ripple system representing the brand’s cultural impact.          

I worked across the project from pitch to launch and beyond, helping shape the brand idea, visual identity and its expression across campaign, digital and motion.