Building a connected family of entertainment brands.

Tata Play was one of the first major identity projects I worked on, transforming India’s leading pay TV platform around the idea of “Play Better.”          

I contributed to the new masterbrand and took a larger role in shaping the visual language for key sub-brands including Tata Play Binge and Tata Play Secure, helping create a bold, flexible system that could stretch across entertainment, products and services.